The Double Diamond (mlbb top up) offer incentivizes players to top up for a short period through the price anchoring effect. In Indonesia’s “Anniversary Double benefit” of 2023, the amount of 50 diamond package recharge increased 420% compared to the previous month, and 72% of the players chose the best grade 1000 diamond package (Moonton operating data), while peak water per day reached 2.3 million US dollars, increasing 650% compared to ordinary days (Sensor Tower monitoring). The rate of recharging among regular players increased from 1.2 to 3.5 times per month during the campaign, the Paying User Ratio increased from 8.7% to 19.3%, and ARPU increased to $2.10 to $5.80 (App Annie Mobile Market Report 2023).
Such activities can effectively combat user churn cycles. Data analysis shows that the conversion rate of new players in the first doubling charge activity is as high as 38%, 210% higher than the usual recharge activity (Gamesight user behavior model). In the double campaign of Q3 2023 in the Philippines, 30-day player retention increased from 51% to 67%, and the median of LTV of paying players during the campaign was increased to $89, a 73% increase compared to inactive players (Moonton Internal AB Test report). When the account diamond inventory of the player is less than 200 units, the chance of recharge conversion to induce the double tip is 24%, three times greater than the regular popup effect (hot cloud data HOOK model).
The operators are driven by the force of market competition to increase the intensity of incentives. As the “150% Diamond Return” campaign for Free Fire was unleashed in Southeast Asia in 2023, the instant double offer was released immediately by MLBB that same year, and Malaysia’s Google Play best-selling position shifted from being 5th to 2nd place, and the week market share improved from 17% to 29% (data.ai Competitive Intelligence). In comparison to the 180% rebate promotion campaign of domestic Spring Festival of Honor of Kings, MLBB double strategy generated a higher cost-benefit ratio in Brazil – $7.3 for every $1 of marketing spending, a 92% increase from the $3.8 rate of return for common activities (Newzoo commercialization efficiency model).
Mental account thresholds for gamers are constructed to increase willingness to pay. The double play reduced the unit price effectiveness of the 100 diamond pack to $0.495 from $0.99, under the psychological barrier level of $0.50, and increased sales proportion in Brazil from 15% to 47% (Nielsen Game Consumption Research). Indian players’ probability of purchasing Epic skins for two diamonds during the 2023 ranking season increased to 68%, a 66% increase from the 41% buy rate in the non-ranking season (Moonton item sales Correlation Analysis). Time limit of activity (typically 72 hours) creates scarcity, the last three hours of the countdown within the Philippines alone accounting for 46% of the day’s recharge, and a sense of urgency provoking 300% faster decision-making (EyeVerify eye tracking statistics).
Control over costs of operation to achieve balance of profit by scale effects. With 3.8 million daily transactions in the double campaign, payment gateway costs were reduced from $0.30 per transaction to $0.18 with economies of scale, resulting in a 40% reduction in total cost rates (Worldpay rate model). Indonesian e-wallet DANA is offering a 0.6% guaranteed rate in the double campaign of 2023, reducing Moonton’s actual cost spending by 23% in the $1.7 million incremental flow (DANA Business Partnership White Paper). Black card transactions were detected by an automated risk management system (98.7% detection rate), resulting in a Chargeback rate of 0.17% throughout the campaign, down 51% from 0.35% per day (Forter Anti-fraud platform data).
The secret to the mlbb top up doubling technique is the synergy of price elasticity (-2.3) and demand elasticity (+1.8) : The 100% increase in diamond supply leads to the perceived value of the player rising by 220% (Bain Consulting consumer surplus model), whereas the marginal cost increase (15%-20%) is translated into 180-250% flow growth via the time-limited mechanism, and the two goals of LTV improvement and competitive product defense are ultimately achieved.